| ARTWORK REQUIREMENTS
Electronic Art
Scola is PC based and utilizes Adobe
Illustrator CS3
or lower. Please save
files as an encapsulated postscript (EPS) file. Such files are generally
acceptable, as long as the file has been exported as an EPS file and
not merely renamed as such. Departure from our standards may result
in delays to production schedule. JPG, GIF, BMP and PDF files are good
for viewing as a reference; however, they cannot be used for actual
artwork reproduction. The following are general guidelines.
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artwork today.
Additional Requirements
- Convert all type to curves, paths or outlines (vector art). If this
is not possible, send in screen and printer fonts used for the job
to be printed. If future changes to the text will be necessary, the
original font file must be supplied with the art file.
- For multi-color orders, use Pantone spot colors and indicate exact
PMS color numbers.
- If line screen or dot pattern is used, a 35-line screen must be
used with percentages no less than 10% or greater than 40%. Files that
include gradients or blends may need alterations for optimum printing
quality.
- When supplying a disk, please provide a hard copy or faxed copy output
for proofing purposes. On multi-color orders, please indicate color
breaks.
- If the vector file contains any linked (placed) raster images, these
images must meet the supplier's minimum requirement for resolution
when rendered at 100% actual imprint size and must be submitted with
the original vector file.
Color Separations: For artwork to be reproduced in more
than one color, provide separate line art/vector image files for each
color. Files must contain separated black art only. Include a hard copy
or other diagram indicating the color breakdown and the name of the individual
color files in a descriptive, self-explanatory manner.
Camera Ready Art: Clean crisp slick of black and white
art to size. Faxes are not considered camera ready art.
Fonts: Any fonts used in the production of art files
should be converted to curves (outlines) prior to submission. If future
typesetting will be required, the original font files must be included
with the artwork file to be used on the supplier's specific computer platform
(Mac or PC).
Note: Artwork may have to be adjusted to meet manufacturer
requirements. Microsoft office programs, which are powerful tools (i.e.,
Microsoft Word, Microsoft PowerPoint, Microsoft Publisher, etc.) are not
graphics programs and are not acceptable file formats. If you are unable
to provide acceptable artwork, art services are available upon request
for an additional fee.
Useful Terms
Vector Artwork: Artwork that stores mathematical information
about shapes and lines is called vectors. They can be scaled easily without
producing the "stair-step" edges you will see in pixel-based
(raster) images. They adapt to the resolution of any output device and
are considered to be resolution independent. They are produced by programs
like Adobe Illustrator®, Macromedia FreeHand® and CorelDRAW®.
Raster Artwork: Artwork and images that are defined
by a checkerboard pattern, similar to viewing mosaic tiles. Raster images
are limited by the number of pixels and cannot be enlarged without producing
noticeably jagged, stair-stepped edges. They are produced by digital cameras,
scanners, and can also be created by programs like Adobe PhotoShop and
CorelPHOTO-PAINT (among others).
Spot Color: Solid, generally flat fields of color. Used
for silk screening where a printer can lay down several solid areas of
color to produce multi-colored artwork; also used to identify additional
colors in a four-color process file or print job.
Color Space: Refers to the use of color in an imprint
or graphic file. Defined for our purposes as spot color, no color, RGB
or CMYK.
RGB: Colors defined as a combination of three colors
red, green and blue to produce millions of other colors.
CMYK: Colors defined using a combination of four colors
cyan, magenta, yellow and black to produce millions of other colors; often
referred to as four-color process.
Resolution: The measurement of quality (pixel per inch
in file or dots per inch in output). Low-resolution images may be as low
as 72 dpi (or less). High-resolution images may be as high as 600 dpi
(or more). |